The Isabel Marant collection for H&M

French designer Isabel Marant has created a capsule collection for H&M. Continuing a well-established tradition of collaboration with the most beloved (and expensive) designers, this time the Swedish fast fashion brand is recruiting the designer who is revisiting the Parisian style, vaguely rocker and nonchalant.

Also for H&M, Isabel Marant does not give up the simplicity of the looks she loves to create during the Parisian fashion shows (see the Isabel Marant Paris Fashion Week Spring Summer 2014 show, to get an "idea): so here are sexy dresses, oversized sweatshirts, skinny jeans , fringes and studs, but with measure, bright jackets with tight shapes.
"I wanted to create something real and simple, as I always do. Something women would wear every day," said the designer.

In addition to the women's collection, Isabel Marant has also created a men's collection, and both will be available in all H&M stores around the world starting November 14th.

H&M X Isabel Marant, dress, € 99