Vladimir Luxuria is the new model of the Coconuda campaign and we are happy (almost).

When fashion wants to talk, it talks. Coconuda is almost 20 years old, Coconuda is from Campania and has decided to choose Vladimir Luxuria as a model for the autumn / winter collection. The shots are powerful, femininity is highlighted, perhaps with a taste that does not strike for elegance and refinement, but which describes grit and determination. It will be the spirit of Luxuria that will speak, it will be that of the brand, it will be the union that is strength.

We would like not to have to talk about this event, consider it simply for what it is: the choice, by a company, of the model that best represents the spirit of a collection. But that's not quite the case: Vladimir Luxuria was born Wladimiro Guadagno, and since he gave birth to his new self he has had to struggle with prejudices and clichés, as well as with violence and abuse. Struggle for the free expression of oneself, in spite of biology and commonly conceived standards as the only possible way. And today here it is:

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© Coconuda Vladimir Luxuria for Coconuda

Good Coconuda, good Luxuria, even if, next time, instead of all this photoshop, let yourself be supported by your strength and your choices