How many times do we women apologize? What if we stop doing it ...

Women have a bad habit: they apologize for no reason. And they don't apologize for real mistakes, they do it, perhaps, out of fear. Fear of disturbing, fear of asking a favor, fear of asking a question ...

Pantene with the video Not Sorry shows how many times we women apologize for no reason. Just apologize when it's not needed, let's take our spaces and prove we're not the weaker sex.

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Mimosas for women's day: why are they the symbol of this day?

Be strong and shine

With this campaign Pantene wants to open a dialogue on how women minimize their strength and their thoughts by constantly apologizing, even when there is no real reason.

© YouTube "Not Sorry" - #ShineStrong the Pantene campaign

Find out more about #ShineStrong HERE

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