Women in communication: interview with Silvia Moroni from Carat
Coming of age is certainly an important milestone, both for a person and for a brand and, in this very particular case, for ours.
As the female turns 18, we have decided to start a Women Empowerment project that focuses on women who work in the field of communication.
Silvia Moroni, Digital Account of Carat, answered 5 significant questions for us, reflecting on the need for "concrete action on the part of women, leading to real social change.
1. What is "being a woman" like in the world of work?
Being a woman in the world of work is certainly complex. But it would be too easy, simplistic and banal to attribute this complexity to the fact that the world of work is by its nature male chauvinist, when perhaps it would be more correct to speak of a shared responsibility between men and women. Here I would like to deepen the part that concerns women more closely, offering a perspective that starts from women themselves and how they sometimes perceive themselves. (The following is the result of a personal reflection - not generalizable to the world of women or to the world of work in its entirety) Sometimes in the world of work the woman (or part of women) feels like "the two of trump when the knave is on the table ". He feels like he never has the right cards in his hand. This feeling is actually not so much linked to a specific work context, it is much more dependent on a historically and culturally intrinsic mindset in women. And it is in this mindset that I see one of the possible keystones of change.
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2. What was "women empowerment" at 18 for you?
Women empowerment in the 1990s was the perfect excuse to dress extravagantly and wear extra makeup. A statement about form but which (I admit) actually didn't have much substance. And that's where we made the first mistake. Because there is a clear difference between talking about women empowerment in a country where there is the issue of human rights, and talking about it in a country that has honestly conquered a lot for some time. We have emphasized above all the formal aspect of the concept , and in doing this we have given it little substance.
3. Three words that today you associate with women empowerment
So today women empowerment seems to me mainly a trend topic (sorry I have no other two words), very appropriate to fill political debates, discussions in the world of work and obviously articles shared on social networks.
4. What would you recommend to the 18-year-old you?
This is what I would say to the 18-year-old me in a very make-up version in the 90s style: “Take the risk of not liking it serenely”.
5. How much need is there to talk about it today (about women empowerment) and what should be done?
What perhaps we should do today is talk less about it and "act" it more, and this on both sides, both male and female; the feminine side could start from a change of mindset. Easy to say - difficult to do if you think that culturally and historically we expect men to be able to decide, women to be able to negotiate. From the first day of work, women feel tested and always feel they have to prove something. So if a man makes a career and makes a mistake, the perception is that he is wrong; if a woman makes a career and makes a mistake, the perception (often of the person directly concerned) is that she has failed. This, for all women who recognize themselves in these sensations, is what I would like to see change. We should have the courage to make mistakes without thinking of irreparably failing. And above all we should learn to have the courage not to like, or at least not always like. Returning to the initial metaphor, let's play the ace of trump we have in hand without worrying too much about how the whole game will end. The other players have the task of recognizing (fully and equally) that anyone without distinction can have excellent cards in hand, because as I said at the beginning, the theme is complex and there are shared responsibilities that naturally vary according to situations, people and specific contexts (read: we can't make every herb a bundle).
