An azalea dedicated to mothers to fight female cancer

What better way to celebrate mom than by giving her a flower? Even better if this flower can do you good.

On May 11, on the occasion of Mother's Day, the initiative l "Azalea della Ricerca by Airc" returns. In the main Italian squares it will be possible to buy, against a spontaneous donation, an azalea to give to one's mother. All funds proceeds from the sale of the plants will be donated to research for the fight against female cancers, such as the papilloma virus.

© lafestadellamamma.it Antonella Clerici for Airc

There are many celebrities who wanted to donate their faces in support of the event, now in its thirtieth edition. Among the well-known faces also Antonella Clerici, Geppi Cucciari, Federica Panicucci and Emma Marrone.

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The #selfieXmamma initiative is active on the official website, where you can upload and personalize your photo and send it to the most special person: your mother.

To find the Research Azalea closest to you visit the official website HERE.