Women in communication: interview with Serena Lorenzoni of Wavemaker

Coming of age is certainly an important milestone, both for a person and for a brand and, in this very particular case, for ours.
As the female turns 18, we have decided to start a Women Empowerment project that focuses on women who work in the field of communication.
Serena Lorenzoni, Senior Digital Lead for Wavemaker, answered 5 significant questions for us, explaining why women have "an edge".

1. What is "being a woman" like in the world of work?

Being a woman ... In fact, I must say that being a woman is in my opinion so wonderful and "round" that it shortens the distance. Let me explain: I am increasingly convinced that women have something more. Could it be that extra leg in the DNA? Or will it be an innate force that we have inside? I don't know, but in fact the more I grow the more I realize that we women are stronger, we are able to grasp many nuances, we know how to deal with all the situations that lie ahead and above all we do it with a strength and determination that distinguish us. And I say this objectively, without absolutely wanting to do sexism on the contrary.
Obviously, all this also has an impact on work: women are no more or less good than men, they are simply often more attentive, more empathetic and more determined. All this then clashes with society, which imposes a life model of the female stereotype and hence the issue of balancing personal and professional life, but this is another story ...

See also

Women in communication: interview with Hotwire's Beatrice Agostinacchio

Women in communication: interview with Eleonora Rocca founder of Digital Innovatio

Women in Communication: interview with Federica Beneventi from Veepee (vente-privee

2. What was "women empowerment" for you at 18?

Basically it was what it is squared to me today. It was being able to do everything, absolutely everything you wanted without any compromise. It was going out of the way, tracing new patterns and, if we want, opposite patterns to those designed by others. It was running away from everything to find my way of life, my way of working, my world; it was basically the driver to find myself.

3. Three words you associate today with "women empowerment"

The first is undoubtedly determination, a sine qua non for being happy, which is basically the only thing that matters.
The second is empathy: only those who can understand the other win, win because they generate solid relationships and because a united team is a team that wins. By team, however, I don't mean they are a group made up of several subjects; I think that the first team a woman must create is with herself, because empathy towards oneself is the basis, even for creating a group.
And then I say freedom: freedom of thought, freedom from schemes and therefore the ability to generate novelty.

4. What would you say to the 18-year-old yourself?

Definitely to follow your instincts, after 18 you can and must be wrong and there is nothing more beautiful than looking back and saying "I tried" of course also hoping to continue with "And I did it! ".

5. How much need is there to talk about women empowerment today and what should be done?

A lot, always and in any case. What I always say is that we are a little short-sighted: if I think about women empowerment, I think about my situation, my job, my city. But in fact Milan and much of what makes it up is a small world, often, and I know it well because I come from a small provincial town. There, as well as in a very large part of Italy and the world, the situation is very different from that experienced in Milan.
Having said that, I believe there is an essential thing, something that must begin when a child is born. What I have had the immense luck to have must happen: a family that spurs you on and that always tells you, every day, that you can everything, you can get anywhere and you can get everything you dream of, just believe in it and work hard to get it .

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