Burberry launches Artoftrench.com: the passion for the trench coat is online!

The new site has uploaded images of people, photographed with their trench coats, in the streets of London, Milan, New York, Paris, Berlin, Sao Paulo and Venice by the famous blogger The Sartorialist.

Visitors to the site can indicate their favorite portraits, write comments and share them on Facebook and Twitter. Burberry also invites users to submit their portraits, some of which will then be chosen by Burberry to be reproduced on its website, creating a series of images that reflect the personal style of the trench coat around the world!