The 'Love it! Conscious sex '
Italian Society of Gynecology and Obstetrics (Sigo), in collaboration with lapillolasenzapillola, an educational project of the pharmaceutical company Msd, has just launched "Love it! Conscious sex ", the information campaign on contraception, designed especially for young women between 18 and 25, determined girls, attentive to their image, enterprising but who, in matters of sex, rely too often on partners or good luck.
Italy, in hormonal contraception, is unfortunately lagging behind with 14-16%, compared to Dutch (50%), British (35%), French (40%) and German (30%) girls. Furthermore, 42% of Italians under 25 do not use any contraceptive method at their first sexual experience and the consequence is that one in five pregnancy is not desired.
The campaign designed to tackle this problem will have rapper Baby K and a Love Band made up of 10 gynecologists as testimonials who, through the website www.lapillolasenzapillola.it, will manage an online consultancy service to clarify all doubts and answer the most frequently asked questions.
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