#TIMETOENDBREASTCANCER: A SMALL GESTURE FOR A GLOBAL CAUSE

Much more than a ribbon, a symbol that unites.

In October 2020 the Breast Cancer Campaign of The Estée Lauder Companies returns, which for 28 years has inspired all women and raised awareness on a topic of primary importance, that of breast cancer prevention. For the sixth consecutive year, The Estée Lauder Companies renews its partnership with the AIRC Foundation together with the now iconic Nastro Rosa.
Breast cancer is the most frequent malignancy in the female gender: just think that one in nine women over a lifetime has to deal with it. In recent years, research has made enormous strides, for example, increasing survival five years after diagnosis up to 87%, but for the goal of complete recovery for all women, the road is still long.

The pink ribbon of the 2020 edition is conceived as a great and wide symbolic embrace that unites everyone: and in fact, never as on this occasion we are all called into question to make a small gesture and bring this great fight avatni.

28 years of commitment, on the side of women

The Estée Lauder Companies began its commitment to research in 1992, when too many women were dying of breast cancer but few still talked about it. In that "year Evelyn H. Lauder had an" intuition and decided to create a symbol, the Pink Ribbon, a small pink ribbon to wear with pride and to show with awareness to show the world their support for scientific research against this. pathology. A small gesture that has turned into a great manifestation of commitment worldwide, the Pink Ribbon, which now brings together the branches of The Estée Lauder Companies in more than 70 countries, has over the years become a symbol of breast health and the month of October, dedicated to prevention.

In these 28 years, with the Breast Cancer Campaign, The Estée Lauder Companies has distributed nearly 160 million Pink Ribbons, raising over $ 76 million - fully invested in research, training and medical assistance.

When beauty rhymes with research

Breast Cancer Campaign 2020's message is simple and incisive: It's #TimeToEndBreastCancer.
In this edition, The Estée Lauder Companies has selected a list of products loved by women, belonging to different brands of the group. Proceeds from the sale of all these products will go to support AIRC and breast cancer research.

The 2020 campaign, which kicked off in Italy on 5 October with the pink lighting of the Teatro alla Scala in Milan, boasts an exceptional ambassador, Natasha Stefanenko, already a supporter of the Breast Cancer Campaign in past editions. "It is important not to stop fighting, to also concretely support research and guarantee continuity to the work of our scientists: we owe it to the many people waiting for a concrete answer to win their very personal battle! ", reminds us of Natasha, inviting, together with The Estée Lauder Companies all women to undergo regular checks, to pay attention to the alarm bells and to buy one or more cosmetics from the special 2020 list, to concretely support the activity of researchers and making the prestigious goal of "100% of women cured of breast cancer" a splendid reality.