"A Scuola di Petcare®": from school desks to home PCs

How to bring people, from an early age, closer to their world and, above all, how to teach respect for their needs and promote the importance of a conscious relationship with them?

Since 2004 "A Scuola di PetCare®", the only national educational campaign to sensitize young and old to the principles of a correct human-pet interaction: the right diet, the necessary care, knowledge of animal language, etc., all aspects fundamental if you decide to welcome a pet into the family in the best way.

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"A Scuola di PetCare®" is created by Purina in collaboration with Giunti Progetti Educativi, Scivac (Italian Cultural Society of Pet Veterinarians), FNOVI (National Federation of Italian Veterinary Orders) and with the patronage of ANMVI (National Association of Italian Veterinarians) , to collect complete and interesting content on the world of pets

"We are proud of the" At school of PetCare® "educational campaign, which has continued successfully for years and which well represents Purina's commitment to promoting the spread of a correct and responsible relationship with pets, which for us is a concrete reality. daily in the development of foods, accessories, services and initiatives that aim to make pets live healthier, happier, longer " - says Marco Travaglia, Purina Regional Director Southern Europe. "Our educational campaign, the only one carried out nationally in Italy, has contributed in recent years to increasing the sensitivity of the little ones on the importance of respect and love for pets, reaching over 35,000 teachers, more than 450,000 pupils and their families ".

Now in its 9th edition, the educational campaign has left the classrooms and landed on the web with constantly updated content, and has opened its doors to everyone and proposing a series of interactive activities to learn about the world of pets at 360 °.

In particular, the site hosts a multidisciplinary kit, specially designed to organize a personalized educational path through games, workshops and educational activities.

In the multimedia section it is possible to discover, through the eyes of children, the animal world and the relational value that these have for them, thanks to the stories and videos born from the creativity of elementary school pupils who have won the previous editions of the linked competition. to the educational campaign.

To launch this edition, "A Scuola di PetCare®" involved Petpassion.tv - the largest community designed to connect all pet lovers - launching with an initiative for all pet loving families and their children, asking to send graphs based on 3 themes: "Cuddles yes, but without stress", "Safe games, without dangers" and "Pappa, when and what".

All the drawings have been collected by Purina and from these 3 educational video-stories will be taken, published in the section (which you can find at THIS LINK) dedicated to the educational project.

If you want to learn more about "A Scuola di PetCare®" and download all the contents of the educational campaign, you can visit the website www.purina.it or call the toll-free number “Purina Per Voi” 800525505.