A free tour offered by Nivea to relive the city of Milan. Find out all the details!

Until 31 October 2015 Nivea offers Milanese and Expo visitors a tour of the city on board the first Nivea Sightseeing blue bus. It is a special tour through the most emblematic and fascinating places of the Lombard capital to rediscover their beauty. From the historic districts, to the most characteristic buildings up to the symbolic architecture of the Milanese city, all through the strictly white and blue bus made available by the brand. The stages were selected starting from a wider route usually carried out by the City Sightseeing buses on line B, which for the occasion is called the Blue Line, in keeping with the institutional color of Nivea.

During the tour, visitors will have the opportunity to listen to the audio guide and musical pieces inspired by the city of Milan, for an educational and engaging experience, dedicated to young and old. The route through the most beautiful streets of Milan allows you to take a complete tour in 60 minutes, or get on and off at will to explore the surroundings of the stops. Visitors will also be able to purchase a selection of products in the Nivea Shop set up on the lower level of the bus.

The Ape Car Nivea will then be positioned near each stop, available to the Milanese and visitors of the Expo, for information on the Nivea Sightseeing Blue Bus or for a purchase on the road.

But that is not all. Nivea is in step with the times and winks at the digital world, increasingly an integral part of our lives. In fact, to fully experience the Nivea Sightseeing Blue Bus experience, the brand has created a mobile app, Nivea Milan, for iOS and Android devices, downloadable for free on smartphone. The app will allow you to view your position along the route in real time and to find out the bus times at the nearest stop, but above all to discover new itineraries designed ad hoc by Nivea.

Specifically, 6 different routes have been designed with which to discover the various souls of the city:

  • Nivea "Love" Way: a journey dedicated to couples, through the most romantic places in Milan
  • Nivea "Family" Way: aimed at families with children, to play together and have fun
  • Nivea "Expertise" Way: a journey through places significant for design, architecture and modern craftsmanship
  • Nivea "Felle Good" Way: to feel good in Milan by experiencing the coolest places in the city
  • Nivea "Affordable" Way: a journey through a low cost Milan, to live fun experiences with services accessible to all budgets, without sacrificing quality
  • Nivea "Care" Way: a path dedicated to well-being.