Gritty, outgoing and true.Alfemminile and Persona by Marina Rinaldi celebrate the woman and her beauty far from stereotypes
The Persona by Marina Rinaldi contest on alfemminile ended on 4 October 2015. A competition that saw the curvy woman the undisputed protagonist of the project.
Within a special dedicated, including tips, trends, curvy bloggers, and fashion how-to, the contest was launched with 3 discount vouchers with a nominal value of € 250.00 up for grabs.
After voting for their favorite outfit and filling out the form with their data, users, through an instant win mechanism, could immediately find out if they were among the lucky winners or not.
Over 17,000 votes collected in just 3 weeks for the 5 proposed looks in which the second outfit was seen as the almost absolute winner, with 4,800 votes.
The goal of the project was to celebrate beauty far from stereotypes, that of real women who love their body and know how to make the most of it. Through the mini site dedicated to the initiative, online since 14 September 2015, the values of both brands have been highlighted, managing to tell a modern story, that of beautiful, real, alive women, able to value depth. of themselves rather than to the surface, to the substance rather than to the form.
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