LuisaViaRoma launches the charity project "Fill your bottle with"

LuisaViaRoma, the beloved boutique in Florence, is once again committed to a charity campaign with the charity initiative Fill your bottle with. The idea, this time, was to invite artists and stylists to decorate a bottle of the iconic Mexican tequila to their liking. Master Dobel Diamond.

© LuisaViaRoma

The reference to Mexico is not accidental, given that the 15 bottles of the author will be auctioned at the Sotheby's auction on March 8th at the Soumaya Museum in Mexico City. The proceeds from the auction will then be donated entirely to Fundaciòn Origen, which has been fighting poverty and violence against women for over 15 years.

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© LuisaViaRoma

Thanks to the collaboration of Galleria Continua, Galleria Eduardo Secci and Galleria Labor, LuisaViaRoma managed to involve the artists Michelangelo Pistoletto, Loris Cecchini, Richard Dupont among others, and then the fashion brands Aquazzurra, Blumarine, Etro, Salvatore Ferragamo, Missoni and Daniela Villegas.

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