AE underwear says goodbye to Photoshop
The American brand American Eagle has decided to say goodbye to Photoshop for the new advertising campaign of the Aerie lingerie line, whose target is mainly teenage girls. So yes to defects and imperfections, stretch marks, tattoos: in short, to all those details that make every woman unique. The company said it chose to take this route to promote a more realistic image of the female body, especially for younger women.
Obviously, these are always models, all with a slim and toned body, but those small defects that always tend to be eliminated in post-production to obtain perfect skin without even a mole, shadows that magically define what they should and hide what they don't. it must be seen, they have remained as they are in the shots throughout the advertising campaign.
"We left moles, birthmarks, tattoos. They are always models, they are clearly very beautiful, but they come much closer to reality. We want to initiate a change, we want this choice to make girls appreciate their beauty, with all their imperfections ", says Jenny Altman, who represents the brand.
We hope that this is just the beginning of a new trend and that many other companies, a bit like Dove did years ago for its "Good Bye Cellulite" campaign, opt for this choice, which, we are sure, would make many less insecure. young girls.
