Black photo: #blackouttuesday on social networks

Pictures that are worth a thousand words. With a black photo we show our solidarity and sadness on Instagram. Sometimes, on the other hand, we can also choose not to express our state of mind in words, in that case, however, it is the body that speaks for us by emitting signals that do not escape an expert eye. Test yourself too and watch the video to discover and understand body language!

Why is a black photo posted on Instagram?

Surely you have seen it on social media, on facebook but even more on Instagram. Let's talk about the black photo, a completely black image, always completed by the hashtag #blackouttuesday, explains the reason for this choice. The reason is simple and the goal is that the show and the display of content now pause in the face of a gory and inconceivable event. That's why #blackouttuesday is often used in conjunction with another popular hashtag, #theshowmustbepaused. The initiative therefore puts the entertainment world on pause in the face of sadness and indignation. But what was the triggering cause that obscured social media? The 24-hour pause from social media was a stance taken by users following death George Floyd a black man stopped by the police and suffocated on one knee in an attempt to stop him despite the man not even trying to escape. It was May 20, 2020, remember?

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Black photo: the extent of the protest

When 46-year-old George Floyd is reported to have suffocated death by a police officer, protest begins to rise. It is a protest that does not need words but manages to make its voice heard loud by turning off the spotlights and obscuring: no selfies, direct, dream images, the world turns off and closes just like the minds of the people who have made a similar affront to humanity. Not only celebrities from the show but also music labels, from Sony to Columbia, and many artists, presenters, actors and sportsmen, famous names who post a black photo and interrupt the their presence on social networks. On the day of George Floyd's murder and in the following days, black stars such as Robbie Williams, Rihanna, Cara Delevingne, the Rolling Stones and many others posted black photos.

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Black photo: silence as a form of protest

A black, unframed photo. The total absence of color which also symbolizes the total absence of life. This is the protest that quickly caught on on social media. There are also many Italian artists who have taken a stand and posted a black photo in an attempt to raise public awareness on the new piece that adds to the violence against blacks perpetrated by the American police.
Even platforms that rely on words rather than images have made their voice and presence heard on the theme of #blackouttuesday. For example, the Spotify streaming platform has added 8 minutes and 46 minutes of total silence to all its playlists.
An endless time without music: the same time that George Floyd spent on May 20, 2020, stuck on the ground with the knee of the police officer who pressed on his neck until he was suffocated.

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