Perrier: first canned water
La Femme Perrier, the name with which the new can was baptized, celebrates the femme fatale of cinema from Kim Basinger to Nicole Kidman, from Marlene Dietrich to Sharon Stone, from Theda Bara to Angiolina Jolie, up to the sensual Brigitte Bardot.
The Perrier can is sinuous, elegant, sexy, just like the Femme of France, just like the beautiful Bri Bri (Brigitte Bardot) who still represents for many an example of femininity and beauty.
Femme Perrier has invaded the most exclusive clubs and clubs in the world, conquering the public of the most fashionable and worldly evenings. La Femme is present in places with a high concentration of VIPs, the French Riviera, Florida and California.
In New York she was the "godmother" of the very exclusive Toy Drive evening at David Barton Gym, one of the hottest chains of gyms and spas in the United States. The evening, dedicated to a fundraiser, was attended by personalities such as Marc Jacobs, Calvin Klein and Narciso Rodriguez.
La Femme was present at the Pulse Art Fair, a contemporary art exhibition in Miami, and at the Fountain Art Fair Party, a party linked to the world of the creative avant-gardes.
Even Milan was not far behind, starring at the latest Milano Moda Uomo event, on the catwalk and in the vernissage of Frankie Morello, a label led by stylists Maurizio Modica and Pierfrancesco Gigliotti. A very trendy can of mineral water.