Essie supports prevention month with an all-pink collection

Around the world, October is the month dedicated to breast cancer prevention. A moment of reflection where you can help women understand, understand and learn everything you can help them improve their lifestyle or recognize the disease in time.

There are numerous initiatives by brands, especially in the beauty world, which decide to activate initiatives in support of breast cancer research, just like Essie, which has been coloring and caring for the nails of women all over the world since 1981.

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Thus was born the Breast Cancer Awareness collection, three glazes, declined in as many shades of pink, the feminine color par excellence and symbol of the campaign against breast cancer. Three colors designed to help women fight the disease and not give up, as well as to emphasize the importance of prevention and dissemination of information on the subject.

But this is not just a campaign symbolic, in fact, during the month of October, for each glaze purchased at one of the COIN stores, 30% of its value will be donated to the Komen Italia association.