The new era of homemade coloring

In Italy there are about 17 million women who dye their hair, 8 million of these do it at home and 97% of them are satisfied with the result obtained (Astra Ricerche research, Dec. 2013, sample 899 women, 20-65 yo ). But what are the biggest concerns when it comes to DIY coloring?

Fear of using unsuitable products, of not being precise with the application and of not being able to cover all white hair, fear of dirtying the bathroom and not getting the desired results by choosing the wrong shade.

© Web

To solve these problems and offer a solution that is safe, effective and avant-garde at the same time, Garnier has created Olia, the first (in the large-scale distribution market) permanent color without ammonia activated by oil, capable of covering 100% of white hair. and, at the same time, to improve the visible quality of the hair (Instrumental Tests).

How does it work? Thanks to the innovative and exclusive ODS technology, Oil Delivery System, the oil diffuses the color into the heart of the hair. The result is a bright and intense color and the hair appears soft and silky to the touch. But not only that, the scalp also enjoys absolute comfort.

See also

Hair coloring: how to choose the right tint for a bright color e

DIY eye mask: 5 simple recipes to make at home!

DIY hand cream: 5 easy recipes to make at home!

© L "Oréal Paris

And to facilitate application, Garnier has thought of an ergonomic dispenser with a spout, which will allow you to be precise, not to neglect any strands and not to get dirty. Do you want to see in practice how to do it? There is a tutorial that explains step by step how to proceed. There he is:

Loading ...

The pluses of Olia by Garnier? Sunflower oil and camellia, which have been selected for their ability to promote the softness and brilliance of color. The properties of these oils are known in the cosmetic world and have been appropriately chosen to provide complementary nutrition to the fiber, improve its quality and, consequently, make the hair more beautiful. A floral scent also gives a pleasant sensation on application and a creamy, non-drip consistency. And those who love to take care of their hair will be very satisfied by the generous package of the final treatment (54 ml) which will be enough for more applications.

The nuances you can choose from are 19 divided into 5 color families. To choose the most suitable, just go to the Garnier website and do a simple test.

And if you want to try the product, you have until May 25th. Like? It's easy to go to the dedicated page and sign up!