This advertising campaign (without photoshop) is all we've been waiting for!

Our society has accustomed us to seeing women who do not correspond to reality at all. In promos and on billboards, beauties dominate without a stretch, without a hair out of place and without a bit of fat but ... Do women like this really exist?

Over the years it has happened that photoshop punished rather than exalt and that, after a shooting with attached post-production, the models ran to view the shots. Some had two right feet, others a hand with 4 fingers and still others hips absolutely unavailable in nature. Missguided, an American clothing brand, has decided to solve the problem by eliminating all that is fake: no retouching, just testimonials happy to be who I am.

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The advertising campaign

For example, she is Tinar, an African American proud of being one, and claims that her strong point is the softness of her body: what is not soft is not for her. She doesn't want to let other people's opinions take her place, and because of that, she has no problem showing herself to the world in lingerie.

The advertising in question is based on #MakeYourMark, the desire to leave their mark and to show the signs that growth, and life, have left on us. It can be stretch marks, easily convertible into works of art, it can be invisible scars and it can be a breast that, according to others, is a little too prosperous.

If someone points a finger at you looking for flaws that are invisible to your eyes, let them talk.
If someone points the finger at you looking for visible defects, you know very well that you have bigger breasts than the other, a slightly asymmetrical smile or a slight Venus squint, there is no need for others to remind you.
All of them, even models of the caliber of Gigi Hadid, were discriminated against for their weight. Let us always remember: perfection does not exist and, if it exists, it is called Photoshop.