50 years of the Pirelli Calendar

50 years of statuesque beauty, eroticism, great photographers and famous models: this is the Pirelli calendar, launched for the first time in 1964. For the 2014 edition of the 50th anniversary, which has just been presented, Pirelli has decided to brush up on a project by Helmut Newton started and abandoned for the year 1986.

Here are the facts: the Italian division of the company decided in 1986 to present a parallel calendar project, different from the one curated by the United Kingdom, entrusted to the photographer Bert Stern, who immortalized Marilyn Monroe dressed with only a sheet. The independent Italian project is entrusted to Helmut Newton, who already in 1981 had given a strong shock to the world of fashion by taking his models, often naked, out of the ateliers, into the street, with that powerful erotic charge that marked all the "80s: l "opera, epochal, it was Big Nudes.
For family reasons, Newton is forced to abandon the project, and so also Italy finally publishes the edition of Stern's calendar.

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© Pirelli Therefore, for its fifty "years, also exploiting the coincidence of the date between 1986 and 2014, Pirelli does not create a new calendar, but brings to light the one never seen, and never forgotten, by Helmut Newton. It is also a way to tell about oneself, for once, not through new images, but through a visual tradition and a "legacy that is beginning to have rivals, but that shows no sign of tarnishing.
The Pirelli calendar portrayed the most beautiful and seductive women of the century, recounted 50 years of customs and its changes, through the eye of camera artists such as Richard Avedon, Peter Lindbergh, Bruce Weber, Herb Ritts, Annie Leibovitz, Steve McCurry, Mario Testino, Patrick Demarchelier, Terry Richardson, Inez & Vinoodh, and many others.

To celebrate the fiftieth anniversary, the HangarBicocca in Milan will host for two days, on November 23 and 24, as many as 160 historical shots taken from the various editions of the calendar, taken by over 30 photographers, to retrace together a history of costume that concerns us all. .